Videri - User contributions [en]

Advertising in the Age of Persuasion

2017-10-04T18:15:45Z

Milest28:

{{Infobox book
| name = Advertising in the Age of Persuasion: Building Brand America, 1941-1961
| image = [[File:Advertising in the Age of Persuasion.jpg|200px|alt=Cover]]
| image_caption =
| author = Dawn Spring
| translator =
| country = United States
| language =
| series =
| publisher = Palgrave Macmillian
| pub_date = 2011
| pages = 235
| isbn = 978-0-230-11694-8
| oclc =
| congress =
}}

As the title suggests, this book written by Dawn Spring details the ideas of advertising strategies and branding and how, in the middle of the twentieth century, these practices managed to gain a foothold and eventually cement themselves as an integral part of the American business and economic machine. While advertising had its place within American markets prior to the 1940’s, it was with the outbreak of World War II as well as the growing paranoia that was brought about during the Cold War era that truly put the power in the hands of American advertising firms as an organization with the ability to promote American idealism and spirit which soon became a key element of these large firms to help increase their influence over many facets of not only the American business system, but the federal government and the American way of life as well. American advertisers would begin their experience as promoters of the American spirit with the role that they would play during war time American in the 1940’s. Wartime propaganda was seen as a powerful tool and form of advertising that would assist in the glorification of enlisted soldiers in the American military and the painting of foreign enemies as wrong doers, but more importantly, propaganda would serve to promote American values as well as unify Americans under these values to form one singular idea of nation identity. With the conclusion of the war in the middle of the 1940’s, the success of the propaganda campaigns supporting the war effort lead to talk of applying these same advertising strategies in post-war America to peacetime advertising organizations.

Much like the wartime propaganda that strove to unify American thought, so too did the newly established peacetime advertising firms and programs continue their efforts to effectively unify American’s thoughts and opinions through an impartial and unoffensive campaign; though people could have different political views, advertising programs sought to ignore taking sides during this time. Advertisers understood that they could attack a non-American way of thinking, but had to remain in a position to support all opinions under the American system; while contradictory, this would lead to many moral victories for the reputations of American advertising agencies even if they did not fully practice all that they preached. Dawn Spring talks in great length on the creation of the Freedom Train which was a national tour created by advertising firms and the federal government of the time in order to continue the promotion of the American spirit and ideology that had united Americans during World War II. While the Freedom Train’s objective was the education of all Americans on the ways of patriotism, it is important to note, the advertisers targeted the education of the youth as they believed educating America at a young age would better cement the ideals they were promoting to Americans across the nation. The Freedom Train also had other goals in mind as the endorsement of civil duties such as voting as well as the promotion of symbolic themes like the American Flag would not only create an American image that was being used by many as a basis of their national identity, but also strengthen many advertising agencies influence. Although advertisers found some road blocks with the Freedom Train, overall, they found it to reaffirm their power and influence over American opinion as well as the growing need to persuade Americans to actively contribute their opinions in the participation of the American way of life. While advertisers had immense power over the American mindset at this time, they understood that their relationship with the American people was a two way street; advertising companies needed the approval of public opinion in order to maintain a position of power in the American market economy. Though remaining as impartial as possible at times, advertising companies would soon begin approaching different audiences and groups of people with specific strategies and products that would better appeal to them mentally and psychologically; the ideas of demographics and differing opinions would soon lead to a completely new approach of marketing strategies enlisting the help of many psychologist and other professionals as they were a great asset to the planning and teaching of these new advertising strategies. It is here that Dawn Spring talks of a new idea within the marketing and advertising sphere which was the idea of branding. The practice of branding products would be used to better advertise certain qualities and assurances associated a with product to be known before purchasing that would create not only a growing need for companies to begin the practice of branding, but also the growing influence of advertising firms over these companies as they were seen as the creative force behind this movement. This influence would soon lead to the creation of the Brand Name Foundation. Similar to earlier efforts of advertising programs such as the Freedom Train, the Brand Name Foundation began advertising to a diverse crowd of all ages intending to educate and unify Americans under the idea of brand loyalty; unity through similar product and brand preferences. The Brand Name Foundation would put into place many marketing campaigns that would cause a major tipping point in favor of branding products and companies as it targeted retailers and endorsed the importance of American brand name items.

The rapid adoption and success of the branding in American came up with the idea that brand names created a market full of choices and that it was up to the American consumer to make a choice for themselves as to which product they preferred; the idea of branding soon became a patriotic practice as it “linked brand-name goods and the choice between consumer goods with democracy” (47). Similar to wartime propaganda, the patriotic themes that soon became associated with market advertising and branding would lead to the creation of the ideal image of American life and thought; a brand name for the American nation. Dawn Spring again makes connections to the Freedom Train campaign as the branding of an ideal America would give the public an image to rally behind as though the nation was made up of many opinions, all could stand behind and believe in the American dream and the American way of life. This strong American image would soon gain even better footing and be used to greater effect during the Cold War era in American history. As peacetime required other means of insuring America’s strength outside of combat, American advertising and business were seen as the perfect way to counteract the effects of the Cold War and ideas that surrounded Communist thought. American advertisers and branders would continue to pitch democratic themes to the nation’s citizens as well as continue molding the country as a brand “creating an international brand for the country, symbolized by red, white, and blue and stars and stripes” (85). The need to link advertising agency practices to foreign markets and policies would further strengthen the roles of advertisers in American business practices; the plugging of American business practices into foreign markets would promote the ideas of a free enterprise and free market system that would directly contradict the economic model of communist countries.

Dawn Spring concludes her work with the 1960’s and with the growing technological market that was being tapped into by advertising firms. While advertising and branding are seen as marketing standards in today’s modern world, Dawn Spring’s book serves to illustrate how prior to this, advertisers and brand name makers had to work at linking their profession and trade to the very foundation of American economics allowing for longevity in an America market that might have considered it an unnecessary profession. Soon becoming a core practice in American economics, these agencies took measures to make sure the nation did not view advertising and branding as economic waste and instead as a necessary tool used to identity the limitless potential of the American spirit.

[[Category: Twentieth Century America]]
[[Category: Dawn Spring]]
[[Category: Advertising and Business]]

Advertising in the Age of Persuasion

2017-10-04T18:15:07Z

Milest28:

{{Infobox book
| name = Advertising in the Age of Persuasion: Building Brand America, 1941-1961
| image = [[File:Advertising in the Age of Persuasion.jpg|200px|alt=Cover]]
| image_caption =
| author = Dawn Spring
| translator =
| country = United States
| language =
| series =
| publisher = Palgrave and Macmillian
| pub_date = 2011
| pages = 235
| isbn = 978-0-230-11694-8
| oclc =
| congress =
}}

As the title suggests, this book written by Dawn Spring details the ideas of advertising strategies and branding and how, in the middle of the twentieth century, these practices managed to gain a foothold and eventually cement themselves as an integral part of the American business and economic machine. While advertising had its place within American markets prior to the 1940’s, it was with the outbreak of World War II as well as the growing paranoia that was brought about during the Cold War era that truly put the power in the hands of American advertising firms as an organization with the ability to promote American idealism and spirit which soon became a key element of these large firms to help increase their influence over many facets of not only the American business system, but the federal government and the American way of life as well. American advertisers would begin their experience as promoters of the American spirit with the role that they would play during war time American in the 1940’s. Wartime propaganda was seen as a powerful tool and form of advertising that would assist in the glorification of enlisted soldiers in the American military and the painting of foreign enemies as wrong doers, but more importantly, propaganda would serve to promote American values as well as unify Americans under these values to form one singular idea of nation identity. With the conclusion of the war in the middle of the 1940’s, the success of the propaganda campaigns supporting the war effort lead to talk of applying these same advertising strategies in post-war America to peacetime advertising organizations.

Much like the wartime propaganda that strove to unify American thought, so too did the newly established peacetime advertising firms and programs continue their efforts to effectively unify American’s thoughts and opinions through an impartial and unoffensive campaign; though people could have different political views, advertising programs sought to ignore taking sides during this time. Advertisers understood that they could attack a non-American way of thinking, but had to remain in a position to support all opinions under the American system; while contradictory, this would lead to many moral victories for the reputations of American advertising agencies even if they did not fully practice all that they preached. Dawn Spring talks in great length on the creation of the Freedom Train which was a national tour created by advertising firms and the federal government of the time in order to continue the promotion of the American spirit and ideology that had united Americans during World War II. While the Freedom Train’s objective was the education of all Americans on the ways of patriotism, it is important to note, the advertisers targeted the education of the youth as they believed educating America at a young age would better cement the ideals they were promoting to Americans across the nation. The Freedom Train also had other goals in mind as the endorsement of civil duties such as voting as well as the promotion of symbolic themes like the American Flag would not only create an American image that was being used by many as a basis of their national identity, but also strengthen many advertising agencies influence. Although advertisers found some road blocks with the Freedom Train, overall, they found it to reaffirm their power and influence over American opinion as well as the growing need to persuade Americans to actively contribute their opinions in the participation of the American way of life. While advertisers had immense power over the American mindset at this time, they understood that their relationship with the American people was a two way street; advertising companies needed the approval of public opinion in order to maintain a position of power in the American market economy. Though remaining as impartial as possible at times, advertising companies would soon begin approaching different audiences and groups of people with specific strategies and products that would better appeal to them mentally and psychologically; the ideas of demographics and differing opinions would soon lead to a completely new approach of marketing strategies enlisting the help of many psychologist and other professionals as they were a great asset to the planning and teaching of these new advertising strategies. It is here that Dawn Spring talks of a new idea within the marketing and advertising sphere which was the idea of branding. The practice of branding products would be used to better advertise certain qualities and assurances associated a with product to be known before purchasing that would create not only a growing need for companies to begin the practice of branding, but also the growing influence of advertising firms over these companies as they were seen as the creative force behind this movement. This influence would soon lead to the creation of the Brand Name Foundation. Similar to earlier efforts of advertising programs such as the Freedom Train, the Brand Name Foundation began advertising to a diverse crowd of all ages intending to educate and unify Americans under the idea of brand loyalty; unity through similar product and brand preferences. The Brand Name Foundation would put into place many marketing campaigns that would cause a major tipping point in favor of branding products and companies as it targeted retailers and endorsed the importance of American brand name items.

The rapid adoption and success of the branding in American came up with the idea that brand names created a market full of choices and that it was up to the American consumer to make a choice for themselves as to which product they preferred; the idea of branding soon became a patriotic practice as it “linked brand-name goods and the choice between consumer goods with democracy” (47). Similar to wartime propaganda, the patriotic themes that soon became associated with market advertising and branding would lead to the creation of the ideal image of American life and thought; a brand name for the American nation. Dawn Spring again makes connections to the Freedom Train campaign as the branding of an ideal America would give the public an image to rally behind as though the nation was made up of many opinions, all could stand behind and believe in the American dream and the American way of life. This strong American image would soon gain even better footing and be used to greater effect during the Cold War era in American history. As peacetime required other means of insuring America’s strength outside of combat, American advertising and business were seen as the perfect way to counteract the effects of the Cold War and ideas that surrounded Communist thought. American advertisers and branders would continue to pitch democratic themes to the nation’s citizens as well as continue molding the country as a brand “creating an international brand for the country, symbolized by red, white, and blue and stars and stripes” (85). The need to link advertising agency practices to foreign markets and policies would further strengthen the roles of advertisers in American business practices; the plugging of American business practices into foreign markets would promote the ideas of a free enterprise and free market system that would directly contradict the economic model of communist countries.

Dawn Spring concludes her work with the 1960’s and with the growing technological market that was being tapped into by advertising firms. While advertising and branding are seen as marketing standards in today’s modern world, Dawn Spring’s book serves to illustrate how prior to this, advertisers and brand name makers had to work at linking their profession and trade to the very foundation of American economics allowing for longevity in an America market that might have considered it an unnecessary profession. Soon becoming a core practice in American economics, these agencies took measures to make sure the nation did not view advertising and branding as economic waste and instead as a necessary tool used to identity the limitless potential of the American spirit.

[[Category: Twentieth Century America]]
[[Category: Dawn Spring]]
[[Category: Advertising and Business]]

File:Advertising in the Age of Persuasion.jpg

2017-10-04T18:12:16Z

Milest28:

Advertising in the Age of Persuasion

2017-10-04T17:59:34Z

Milest28:

{{Infobox book
| name = Advertising in the Age of Persuasion: Building Brand America, 1941-1961
| image = [[File:Advertising in the Age of Persuasion.jpg|200px|alt=Cover]]
| image_caption =
| author = Dawn Spring
| translator =
| country = United States
| language =
| series =
| publisher = Palgrave and Macmillian
| pub_date = November 2011
| pages = 235
| isbn = 978-0-230-11694-8
| oclc =
| congress =
}}

As the title suggests, this book written by Dawn Spring details the ideas of advertising strategies and branding and how, in the middle of the twentieth century, these practices managed to gain a foothold and eventually cement themselves as an integral part of the American business and economic machine. While advertising had its place within American markets prior to the 1940’s, it was with the outbreak of World War II as well as the growing paranoia that was brought about during the Cold War era that truly put the power in the hands of American advertising firms as an organization with the ability to promote American idealism and spirit which soon became a key element of these large firms to help increase their influence over many facets of not only the American business system, but the federal government and the American way of life as well. American advertisers would begin their experience as promoters of the American spirit with the role that they would play during war time American in the 1940’s. Wartime propaganda was seen as a powerful tool and form of advertising that would assist in the glorification of enlisted soldiers in the American military and the painting of foreign enemies as wrong doers, but more importantly, propaganda would serve to promote American values as well as unify Americans under these values to form one singular idea of nation identity. With the conclusion of the war in the middle of the 1940’s, the success of the propaganda campaigns supporting the war effort lead to talk of applying these same advertising strategies in post-war America to peacetime advertising organizations.

Much like the wartime propaganda that strove to unify American thought, so too did the newly established peacetime advertising firms and programs continue their efforts to effectively unify American’s thoughts and opinions through an impartial and unoffensive campaign; though people could have different political views, advertising programs sought to ignore taking sides during this time. Advertisers understood that they could attack a non-American way of thinking, but had to remain in a position to support all opinions under the American system; while contradictory, this would lead to many moral victories for the reputations of American advertising agencies even if they did not fully practice all that they preached. Dawn Spring talks in great length on the creation of the Freedom Train which was a national tour created by advertising firms and the federal government of the time in order to continue the promotion of the American spirit and ideology that had united Americans during World War II. While the Freedom Train’s objective was the education of all Americans on the ways of patriotism, it is important to note, the advertisers targeted the education of the youth as they believed educating America at a young age would better cement the ideals they were promoting to Americans across the nation. The Freedom Train also had other goals in mind as the endorsement of civil duties such as voting as well as the promotion of symbolic themes like the American Flag would not only create an American image that was being used by many as a basis of their national identity, but also strengthen many advertising agencies influence. Although advertisers found some road blocks with the Freedom Train, overall, they found it to reaffirm their power and influence over American opinion as well as the growing need to persuade Americans to actively contribute their opinions in the participation of the American way of life. While advertisers had immense power over the American mindset at this time, they understood that their relationship with the American people was a two way street; advertising companies needed the approval of public opinion in order to maintain a position of power in the American market economy. Though remaining as impartial as possible at times, advertising companies would soon begin approaching different audiences and groups of people with specific strategies and products that would better appeal to them mentally and psychologically; the ideas of demographics and differing opinions would soon lead to a completely new approach of marketing strategies enlisting the help of many psychologist and other professionals as they were a great asset to the planning and teaching of these new advertising strategies. It is here that Dawn Spring talks of a new idea within the marketing and advertising sphere which was the idea of branding. The practice of branding products would be used to better advertise certain qualities and assurances associated a with product to be known before purchasing that would create not only a growing need for companies to begin the practice of branding, but also the growing influence of advertising firms over these companies as they were seen as the creative force behind this movement. This influence would soon lead to the creation of the Brand Name Foundation. Similar to earlier efforts of advertising programs such as the Freedom Train, the Brand Name Foundation began advertising to a diverse crowd of all ages intending to educate and unify Americans under the idea of brand loyalty; unity through similar product and brand preferences. The Brand Name Foundation would put into place many marketing campaigns that would cause a major tipping point in favor of branding products and companies as it targeted retailers and endorsed the importance of American brand name items.

The rapid adoption and success of the branding in American came up with the idea that brand names created a market full of choices and that it was up to the American consumer to make a choice for themselves as to which product they preferred; the idea of branding soon became a patriotic practice as it “linked brand-name goods and the choice between consumer goods with democracy” (47). Similar to wartime propaganda, the patriotic themes that soon became associated with market advertising and branding would lead to the creation of the ideal image of American life and thought; a brand name for the American nation. Dawn Spring again makes connections to the Freedom Train campaign as the branding of an ideal America would give the public an image to rally behind as though the nation was made up of many opinions, all could stand behind and believe in the American dream and the American way of life. This strong American image would soon gain even better footing and be used to greater effect during the Cold War era in American history. As peacetime required other means of insuring America’s strength outside of combat, American advertising and business were seen as the perfect way to counteract the effects of the Cold War and ideas that surrounded Communist thought. American advertisers and branders would continue to pitch democratic themes to the nation’s citizens as well as continue molding the country as a brand “creating an international brand for the country, symbolized by red, white, and blue and stars and stripes” (85). The need to link advertising agency practices to foreign markets and policies would further strengthen the roles of advertisers in American business practices; the plugging of American business practices into foreign markets would promote the ideas of a free enterprise and free market system that would directly contradict the economic model of communist countries.

Dawn Spring concludes her work with the 1960’s and with the growing technological market that was being tapped into by advertising firms. While advertising and branding are seen as marketing standards in today’s modern world, Dawn Spring’s book serves to illustrate how prior to this, advertisers and brand name makers had to work at linking their profession and trade to the very foundation of American economics allowing for longevity in an America market that might have considered it an unnecessary profession. Soon becoming a core practice in American economics, these agencies took measures to make sure the nation did not view advertising and branding as economic waste and instead as a necessary tool used to identity the limitless potential of the American spirit.

[[Category: Twentieth Century America]]
[[Category: Dawn Spring]]
[[Category: Advertising and Business]]

Advertising in the Age of Persuasion

2017-10-04T17:57:44Z

Milest28: Created page with "{{Infobox book | name = Advertising in the Age of Persuasion: Building Brand America, 1941-1961 | image = File:Advertising in the Age of Persuasion.jpg|20..."

{{Infobox book
| name = Advertising in the Age of Persuasion: Building Brand America, 1941-1961
| image = [[File:Advertising in the Age of Persuasion.jpg|200px|alt=Cover]]
| image_caption =
| author = Dawn Spring
| translator =
| country = United States
| language =
| series =
| publisher = Palgrave and Macmillian
| pub_date = November 2011
| pages = 235
| isbn = 978-0-230-11694-8
| oclc =
| congress =
}}

As the title suggests, this book written by Dawn Spring details the ideas of advertising strategies and branding and how, in the middle of the twentieth century, these practices managed to gain a foothold and eventually cement themselves as an integral part of the American business and economic machine. While advertising had its place within American markets prior to the 1940’s, it was with the outbreak of World War II as well as the growing paranoia that was brought about during the Cold War era that truly put the power in the hands of American advertising firms as an organization with the ability to promote American idealism and spirit which soon became a key element of these large firms to help increase their influence over many facets of not only the American business system, but the federal government and the American way of life as well. American advertisers would begin their experience as promoters of the American spirit with the role that they would play during war time American in the 1940’s. Wartime propaganda was seen as a powerful tool and form of advertising that would assist in the glorification of enlisted soldiers in the American military and the painting of foreign enemies as wrong doers, but more importantly, propaganda would serve to promote American values as well as unify Americans under these values to form one singular idea of nation identity. With the conclusion of the war in the middle of the 1940’s, the success of the propaganda campaigns supporting the war effort lead to talk of applying these same advertising strategies in post-war America to peacetime advertising organizations.
Much like the wartime propaganda that strove to unify American thought, so too did the newly established peacetime advertising firms and programs continue their efforts to effectively unify American’s thoughts and opinions through an impartial and unoffensive campaign; though people could have different political views, advertising programs sought to ignore taking sides during this time. Advertisers understood that they could attack a non-American way of thinking, but had to remain in a position to support all opinions under the American system; while contradictory, this would lead to many moral victories for the reputations of American advertising agencies even if they did not fully practice all that they preached. Dawn Spring talks in great length on the creation of the Freedom Train which was a national tour created by advertising firms and the federal government of the time in order to continue the promotion of the American spirit and ideology that had united Americans during World War II. While the Freedom Train’s objective was the education of all Americans on the ways of patriotism, it is important to note, the advertisers targeted the education of the youth as they believed educating America at a young age would better cement the ideals they were promoting to Americans across the nation. The Freedom Train also had other goals in mind as the endorsement of civil duties such as voting as well as the promotion of symbolic themes like the American Flag would not only create an American image that was being used by many as a basis of their national identity, but also strengthen many advertising agencies influence. Although advertisers found some road blocks with the Freedom Train, overall, they found it to reaffirm their power and influence over American opinion as well as the growing need to persuade Americans to actively contribute their opinions in the participation of the American way of life. While advertisers had immense power over the American mindset at this time, they understood that their relationship with the American people was a two way street; advertising companies needed the approval of public opinion in order to maintain a position of power in the American market economy. Though remaining as impartial as possible at times, advertising companies would soon begin approaching different audiences and groups of people with specific strategies and products that would better appeal to them mentally and psychologically; the ideas of demographics and differing opinions would soon lead to a completely new approach of marketing strategies enlisting the help of many psychologist and other professionals as they were a great asset to the planning and teaching of these new advertising strategies. It is here that Dawn Spring talks of a new idea within the marketing and advertising sphere which was the idea of branding. The practice of branding products would be used to better advertise certain qualities and assurances associated a with product to be known before purchasing that would create not only a growing need for companies to begin the practice of branding, but also the growing influence of advertising firms over these companies as they were seen as the creative force behind this movement. This influence would soon lead to the creation of the Brand Name Foundation. Similar to earlier efforts of advertising programs such as the Freedom Train, the Brand Name Foundation began advertising to a diverse crowd of all ages intending to educate and unify Americans under the idea of brand loyalty; unity through similar product and brand preferences. The Brand Name Foundation would put into place many marketing campaigns that would cause a major tipping point in favor of branding products and companies as it targeted retailers and endorsed the importance of American brand name items.
The rapid adoption and success of the branding in American came up with the idea that brand names created a market full of choices and that it was up to the American consumer to make a choice for themselves as to which product they preferred; the idea of branding soon became a patriotic practice as it “linked brand-name goods and the choice between consumer goods with democracy” (47). Similar to wartime propaganda, the patriotic themes that soon became associated with market advertising and branding would lead to the creation of the ideal image of American life and thought; a brand name for the American nation. Dawn Spring again makes connections to the Freedom Train campaign as the branding of an ideal America would give the public an image to rally behind as though the nation was made up of many opinions, all could stand behind and believe in the American dream and the American way of life. This strong American image would soon gain even better footing and be used to greater effect during the Cold War era in American history. As peacetime required other means of insuring America’s strength outside of combat, American advertising and business were seen as the perfect way to counteract the effects of the Cold War and ideas that surrounded Communist thought. American advertisers and branders would continue to pitch democratic themes to the nation’s citizens as well as continue molding the country as a brand “creating an international brand for the country, symbolized by red, white, and blue and stars and stripes” (85). The need to link advertising agency practices to foreign markets and policies would further strengthen the roles of advertisers in American business practices; the plugging of American business practices into foreign markets would promote the ideas of a free enterprise and free market system that would directly contradict the economic model of communist countries.
Dawn Spring concludes her work with the 1960’s and with the growing technological market that was being tapped into by advertising firms. While advertising and branding are seen as marketing standards in today’s modern world, Dawn Spring’s book serves to illustrate how prior to this, advertisers and brand name makers had to work at linking their profession and trade to the very foundation of American economics allowing for longevity in an America market that might have considered it an unnecessary profession. Soon becoming a core practice in American economics, these agencies took measures to make sure the nation did not view advertising and branding as economic waste and instead as a necessary tool used to identity the limitless potential of the American spirit.

[[Category: Twentieth Century America]]
[[Category: Dawn Spring]]
[[Category: Advertising and Business]]

Twentieth Century United States

2017-10-04T17:43:04Z

Milest28: /* Book Summaries */

==Book Summaries==
* Donna Alvah. [http://tropicsofmeta.wordpress.com/2010/12/29/women-and-children-first-the-importance-of-gender-and-military-families-in-the-cold-war-era/ Unofficial Ambassadors: American Military Families Overseas and the Cold War, 1946-1965] (2007).
* Luis Alvarez. [[The Power of the Zoot|The Power of the Zoot: Youth Culture and Resistance during World War II]] (2008).
* Karen Anderson. [[Wartime Women|Wartime Women: Sex Roles, Family Relations, and the Status of Women During World War II]] (1981).
* Michael Aronson. [[Nickelodeon City|Nickelodeon City: Pittsburgh at the Movies, 1905-1929]] (2008).
* Eric Avila. [[Popular Culture in the Age of White Flight|Popular Culture in the Age of White Flight: Fear and Fantasy in Suburban Los Angeles]] (2004).
* Beth Bailey. [[America’s Army|America’s Army: Making the All-Volunteer Force]] (2009).
* Beth Bailey & David Farber. [[The First Strange Place|The First Strange Place: The Alchemy of Race and Sex in World War II Hawaii]] (1992).
* Beth Bailey. [[From Front Porch to Back Seat|From Front Porch to Back Seat: Courtship in Twentieth-Century America]] (1989).
* Mark Brilliant. [http://tropicsofmeta.wordpress.com/2012/11/29/californication-race-ethnicity-and-unity-in-twentieth-century-california/ Californication: Race, Ethnicity, and Unity in Twentieth Century California] (2012).
* Amy Bridges. [[Morning Glories]] (1999).
* Laura Briggs. [[Reproducing Empire|Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico]] (2002).
* Alan Brinkley. [[Voices of Protest|Voices of Protest: Huey Long, Father Coughlin, & the Great Depression]] (1983).
* Charlotte Brooks. [[Alien Neighbors, Foreign Friends|Alien Neighbors, Foreign Friends: Asian Americans, Housing, and the Transformation of Urban California]] (2009).
* William Fitzhugh Brundage. [[The Southern Past|The Southern Past: a Clash of Race and Memory]] (2005).
* Catherine Fisher Collins. [[The Imprisonment of African American Women| The Imprisonment of African American Women: Causes, Conditions, and Future Implications]] (1997).
* Robert Caro. [http://tropicsofmeta.wordpress.com/2011/08/12/dog-days-classics-robert-caros-controversial-portrait-of-robert-moses-and-new-york/ The Power Broker: Robert Moses and the Fall of New York](1974)
* Shawn Clements. [[Deaf in America|Deaf in America: Voices from a Culture]](1988).
* Adam Cohen and Elizabeth Taylor. [http://tropicsofmeta.wordpress.com/2011/08/18/dog-days-classics-political-boss-and-midwestern-pharaoh-richard-j-daleys-chicago-legacy/ American Pharaoh: Mayor Richard J. Daley - His Battle for the Nation and Chicago] (2001)
* Lizabeth Cohen. [[A Consumers’ Republic|A Consumers’ Republic: The Politics of Mass Consumption in Postwar America]] (2003).
* Lizabeth Cohen. [[Making a New Deal|Making a New Deal: Industrial Workers in Chicago, 1919-1939]] (2008).
* Stephanie Coontz. [[The Way We Never Were|The Way We Never Were: American Families and the Nostalgia Trap]] (1992).
* Nancy F. Cott. [[Public Vows|Public Vows: A History of Marriage and the Nation]] (2002).
* Pete Daniel, [[Lost Revolutions|Lost Revolutions: The South in the 1950s]] (2000)
* Mike Davis. [[City of Quartz|City of Quartz: Excavating the Future in Los Angeles]] (2006).
* Mike Davis & Michael Sprinker. [[Magical Urbanism|Magical Urbanism: Latinos Reinvent the US Big City]] (2001).
* Michael J. Dear. [[The Postmodern Urban Condition]] (2001).
* Robert C. Donnelly. [[Dark Rose]] (2011).
* Steven Erie. [[Globalizing L.A.|Globalizing L.A.: Trade, Infrastructure, and Regional Development]] (2004).
* Steven P. Erie. [[Beyond Chinatown|Beyond Chinatown: The Metropolitan Water District, Growth, and the Environment in Southern California]] (2006).
* Elizabeth Ewen. [[Immigrant Women in the Land of Dollars]] (1985).
* Dannelly Farrow. [[Dixie's Daughters]] (2003).
* Barbara Ferman. [[Challenging the Growth Machine|Challenging the Growth Machine: Neighborhood Politics in Chicago and Pittsburgh]] (1996).
* Marcie Ferris and Mark Greenberg. [[Jewish Roots in Southern Soil|Jewish Roots in Southern Soil: A New History]] (2006).
* John M. Findlay. [[Magic Lands|Magic Lands: Western Cityscapes and American Culture After 1940]] (1993).
* Christina Greene. [[Our Separate Ways|Our Separate Ways: Women and the Black Freedom Movement in Durham, North Carolina]] (2005).
* Steven Gregory. [[Black Corona|Black Corona: Race and the Politics of Place in an Urban Community]] (1999).
* Jason Hackworth. [[The Neoliberal City|The Neoliberal City: Governance, Ideology, and Development in American Urbanism]] (2006).
* William Ivy Hair. [[Carnival of Fury|Carnival of Fury: Robert Charles and the New Orleans Race Riot of 1900]] (2008).
* Tona J. Hangen. [[Redeeming the Dial|Redeeming the Dial: Radio, Religion, and Popular Culture in America]] (2013).
* Andrew Hartman. [[A War for the Soul of America: A History of the Culture Wars]] (2015)
* Chester W. Hartman. [[Yerba Buena|Yerba Buena: land grab and community resistance in San Francisco,]] (1974).
* Georgina Hickey. [[Hope and Danger in the New South City|Hope and Danger in the New South City: Working-Class Women and Urban Development in Atlanta, 1890-1940]] (2005).
* Richard Hofstadter. [[The American Political Tradition|The American Political Tradition: And the Men Who Made it]] (1989).
* Daniel Horowitz. [[Betty Friedan and the Making of “The Feminine Mystique”|Betty Friedan and the Making of “The Feminine Mystique”: The American Left, the Cold War, and Modern Feminism]] (2000).
* John A. Jakle and Keith A. Sculle. [[Lots of Parking|Lots of Parking: Land Use in a Car Culture]] (2004).
* Daniel Martinez HoSang. [http://tropicsofmeta.wordpress.com/2011/10/06/erasing-race-whiteness-california-and-the-colorblind-bind/ Racial Propositions: Ballot Initiatives and the Making of Postwar California](2010)
* Jonathan Hughes (Editor)& Simon Sadler (Editor).[[Non-Plan|Non-Plan: Essays on Freedom, Participation and Change in Modern Architecture and Urbanism]] (2000).
* Daniel Hurewitz. [[Bohemian Los Angeles|Bohemian Los Angeles: and the Making of Modern Politics]] (2007).
* Marilynn S. Johnson. [[The Second Gold Rush|The Second Gold Rush: Oakland and the East Bay in World War II]] (1994).
* Sharon Foster Jones. [[Atlanta's Ponce de Leon Avenue: A History]] (2012)
* Tony Judt. [http://tropicsofmeta.wordpress.com/2011/01/24/neoliberalisms-license-to-ill/ Ill Fares the Land] (2011).
* Lucy Kaylin. [[For the Love of God | For the Love of God: The Faith and Future of the American Nun]] (2000)
* Larry D. Kramer. [[The People Themselves: Popular Constitutionalism and Judicial Review]] (2004).
* Joel Kotkin. [http://tropicsofmeta.wordpress.com/2011/03/23/americas-ace-in-the-hole-is-of-course-its-awesomeness/ The Next Hundred Million:America in 2050] (2010)
* Kevin M. Kruse. [[White Flight|White Flight: Atlanta and the Making of Modern Conservatism]] (2007).
* Matthew D. Lassiter. [[The Silent Majority|The Silent Majority: Suburban Politics in the Sunbelt South]] (2007).
* Tim Lawrence. [[Life and Death on the New York Dance Floor 1980-1983|Life and Death on the New York Dance Floor 1980-83]] (2016).
*Gary L. Lehring. [[Officially Gay|The Political Construction of Sexuality by the U. S. Military]] (2003).
* William R. Leach. [[Land of Desire|Land of Desire: Merchants, Power, and the Rise of a New American Culture]] (1994).
* Michael F. Logan. [[Fighting Sprawl and City Hall|Fighting Sprawl and City Hall: Resistance to Urban Growth in the Southwest]] (1995).
* Fredrik Logevall. [[Choosing War|Choosing War: The Lost Chance for Peace and the Escalation of War in Vietnam]] (1999).
* Roger W. Lotchin. [[Fortress California, 1910-1961|Fortress California, 1910-1961: From Warfare to Welfare]] (2002).
* Lisa Lowe. [[Immigrant Acts|Immigrant Acts: On Asian American Cultural Politics]] (1996).
* Robert S. Lynd & Helen Merrell Lynd. [[Middletown|Middletown: A Study in Modern American Culture]] (1959).
* Catherine Lutz. [http://tropicsofmeta.wordpress.com/2012/05/26/3187/ Homefront: A Military City and the American 20th Century] (2001).
* Nancy MacLean. [[Freedom Is Not Enough|Freedom Is Not Enough: The Opening of the American Workplace]] (2008).
* Isaac Martin. [http://tropicsofmeta.wordpress.com/2011/05/04/stalking-the-tax-man-the-pervasive-influence-of-the-property-tax-revolt/ The Permanent Tax Revolt: How Property Tax Transformed America] (2008).
* Douglas Massey & Nancy Denton. [[American Apartheid|American Apartheid: Segregation and the Making of the Underclass]] (1993).
* Elaine Tyler May. [[America and The Pill|America and The Pill: A History of Promise, Peril, and Liberation]] (2010).
* Carol Lynn McKibben. [http://tropicsofmeta.wordpress.com/2012/05/26/3187/ Racial Beachhead: Diversity and Democracy in a Military Town] (2012).
* Lisa McGirr. [[Suburban Warriors|Suburban Warriors: The Origins of the New American Right]] (2002).
* James Miller. [[Flowers in the Dustbin|Flowers in the Dustbin: The Rise of Rock and Roll, 1947-1977]] (2000).
* Glen M. Mimura. [[Ghostlife of the Third Cinema|Ghostlife of Third Cinema: Asian American Film and Video]] (2009).
* John Hull Mollenkopf. [[The Contested City]] (1983).
* Maggi M. Morehouse. [http://tropicsofmeta.wordpress.com/2013/02/11/double-victory-from-wwii-to-the-avf-african-americans-and-the-u-s-military/ Fighting in the Jim Crow Army: Black Man and Women Remember World War II] (2000).
* Edward P. Morgan. [http://tropicsofmeta.wordpress.com/2013/01/14/a-mediating-mess-how-american-post-wwii-media-undermined-democracy/ What Really Happened to the Sixties: How Mass Media Culture Failed American Democracy] (2011)
* Charles Moskos Jr. and John Sibley Butler. [http://tropicsofmeta.wordpress.com/2013/02/11/double-victory-from-wwii-to-the-avf-african-americans-and-the-u-s-military/ All That We Can Be: Black Leadership and Racial Integration the Army Way] (1996).
* Andrew H. Myers. [http://tropicsofmeta.wordpress.com/2012/05/26/3187/ Black, White, and Olive Drab: Racial Integration at Fort Jackson, South Carolina and the Civil Rights Movement] (2006).
* Armando Navarro. [[The Cristal Experiment|The Cristal Experiment: A Chicano Struggle for Community Control]] (1998).
* Becky M. Nicolaides. [[My Blue Heaven|My Blue Heaven: Life and Politics in the Working-Class Suburbs of Los Angeles, 1920-1965]] (2002).
* Anthony M. Petro. [[After the Wrath of God: AIDS, Sexuality, and American Religion]] (2015).
* Margaret Pugh O’Mara. [[Cities of Knowledge|Cities of Knowledge: Cold War Science and the Search for the Next Silicon Valley]] (2004).
* Gilbert Osofsky. [[Harlem|Harlem: The Making of a Ghetto : Negro New York, 1890-1930]] (1996).
* Rick Perlstein. [http://tropicsofmeta.wordpress.com/2011/09/15/essence-precedes-existence-the-problem-of-identity-politics-in-hurewitzs-bohemian-la/ Nixonland: The Rise of a President and the Fracturing of America](2009).
* Patrick Phillips. [[Blood at the Root|Blood at the Root: Racial Cleansing in America]] (2016).
* Rebecca Jo Plant. [[Mom|Mom: The Transformation of Motherhood in Modern America]] (2012).
* Brenda Gayle Plummer. [[Window on Freedom|Window on Freedom: Race, Civil Rights, and Foreign Affairs, 1945-1988]] (2003).
* Jerald E. Podair. [[The Strike that Changed New York|The Strike that Changed New York: Blacks, Whites, and the Ocean Hill-Brownsville Crisis]] (2002).
* Doris Marie Provine. [[Unequal Under Law|Unequal Under Law: Race in the War on Drugs]] (2007).
* Daniel T. Rodgers. [[Contested Truths|Contested Truths: Keywords in American Politics Since Independence]] (1998).
* David Roediger. [http://tropicsofmeta.wordpress.com/2012/08/30/dog-days-classics-the-wages-of-whiteness-and-the-white-people-who-love-them/ The Wages of Whiteness: Race and the Making of the American Working Class] (1991).
* Adam Rome. [[The Bulldozer in the Countryside|The Bulldozer in the Countryside: Suburban Sprawl and the Rise of American Environmentalism]] (2001).
* Richard Ronald. [[The Ideology of Home Ownership|The Ideology of Home Ownership: Homeowner Societies and the Role of Housing]] (2008).
* Jake Rosenfeld. [[What Unions No Longer Do]] (2014).
* Peter Henry Rossi & Robert A. Dentler. [[The Politics of Urban Renewal|The Politics of Urban Renewal: The Chicago Findings]] (1981).
* Sheila Rowbotham [[Dreamers of a New Day|Dreamers of a New Day: Women Who Invented the Twentieth Century]] (2010).
* Mike Royko. [http://tropicsofmeta.wordpress.com/2011/08/18/dog-days-classics-political-boss-and-midwestern-pharaoh-richard-j-daleys-chicago-legacy/ Boss: Richard J. Daley of Chicago] (1971)
* Roger Sanjek. [[The Future of Us All|The Future of Us All: Race and Neighborhood Politics in New York City]] (1998).
* Jennifer Scanlon. [[Bad Girls Go Everywhere: The Life of Helen Gurley Brown, the Woman Behind Cosmopolitan Magazine]] (2009).
* Bruce Schulman & Bruce J. Schulman. [[The Seventies|The Seventies: The Great Shift In American Culture, Society, And Politics]] (2002).
* Joel Schwartz. [[The New York Approach|The New York Approach: Robert Moses, Urban Liberals, and Redevelopment of the Inner City]] (1993).
*Gary S. Selby [[Martin Luther King and the Rhetoric of Freedom: The Exodus Narrative in America's Struggle for Civil Rights]] (2008)
* Josh Sides. [http://tropicsofmeta.wordpress.com/2012/11/20/making-san-francisco-josh-sides-erotic-city/ Erotic City: Sexual Revolutions and the Making of Modern San Francisco] (2009).
* Nayan Shah. [http://tropicsofmeta.wordpress.com/2012/03/07/intimate-citizenship-the-influence-of-marriage-sexuality-and-transience-on-national-membership/Stranger Intimacy:Contesting Race, Sexuality and Law in the American Northwest] (2012).
* David J. Silbey. [[A War of Frontier and Empire: The Philippine-American War, 1899-1902]] (2007).
* Rickie Solinger. [[Beggars and Choosers|Beggars and Choosers: How the Politics of Choice Shapes Adoption, Abortion, and Welfare in the United States]] (2002).
* Allan H. Spear. [[Black Chicago|Black Chicago: The Making of a Negro Ghetto, 1890-1920]] (1969)
* Dawn Spring. [[Advertising in the Age of Persuasion|Advertising in the Age of Persuasion: Building Brand America, 1941-1961]] (2011)
* Ann Laura Stoler. [[Haunted by Empire|Haunted by Empire: Geographies of Intimacy in North American History]] (2006).
* Todd Swanstrom. [[The Crisis of Growth Politics|The Crisis of Growth Politics: Cleveland, Kucinich, and the Challenge of Urban Populism]] (1988).
* Ronald Takaki. [[Hiroshima|Hiroshima: Why America Dropped the Atomic Bomb]] (1996).
* Penny M. Von Eschen. [[Satchmo Blows Up The World|Satchmo Blows Up The World: Jazz Ambassadors Play The Cold War]] (2004).
* Robert Wiebe. [http://tropicsofmeta.wordpress.com/2012/08/27/dog-day-classics-robert-h-wiebe-and-the-search-for-order/ The Search for Order, 1877 - 1920] (1967).
* Andrew Wiese. [http://tropicsofmeta.wordpress.com/2011/01/16/getting-to-the-mountaintop-the-suburban-dreams-of-african-americans/ Places of Their Own: African American Suburbanization in the Twentieth Century] (2004)
* Rhonda Y. Williams. [[The Politics of Public Housing|The Politics of Public Housing: Black Women’s Struggles Against Urban Inequality]] (2004).
* William Appleman Williams. [[The Tragedy of American Diplomacy]] (2009).
*Kayla R. Wirtz [[Environmental Values in American Culture]] (1999)
* Gwendolyn Wright. [[Building the Dream|Building the Dream: A Social History of Housing in America]] (1983).
*Young B. Marilyn. [[The Vietnam Wars|The Vietnam Wars 1945-1990]] (1991).
*Zimmerman, Andrew. [http://tropicsofmeta.wordpress.com/2011/09/26/the-ties-that-bind-the-transnational-trick-of-immobilizing-the-mobile/ Alabama in Africa: Booker T. Washington, the German Empire, and the Globalization of the New South] (2010).
*Washington Harriet. [[Medical Apartheid|Medical Apartheid: The Dark History of Medical Experimentation on Black Americans from Colonial Times to the Present]] (2006)